The Quarters is a community-focused salon offering moments of relaxation, conversation, and care. The project involved a full rebrand, with a new identity reflecting the salon's warm, people-first ethos through playful illustration and character-led visuals.
As part of the design team, my role focused on activating the brand identity across various touchpoints—including brochures, business cards, signage, packaging, apparel, and a redesigned website. I also helped plan and direct a photoshoot to build a cohesive image library, and created custom staff illustrations for use online and as hand-stamped details on appointment cards.
The quarters
The Quarters is a community-focused salon offering moments of relaxation, conversation, and care. The project involved a full rebrand, with a new identity reflecting the salon's warm, people-first ethos through playful illustration and character-led visuals.
As part of the design team, my role focused on activating the brand identity across various touchpoints—including brochures, business cards, signage, packaging, apparel, and a redesigned website. I also helped plan and direct a photoshoot to build a cohesive image library, and created custom staff illustrations for use online and as hand-stamped details on appointment cards.
