good design does more than offer a facade. It brings to the surface the stories and humanity behind each brand, enabling connections with the people who matter most.
As a graphic designer, with over four years of industry experience, I craft designs that are not only visually appealing but also capture the core essence of a brand.
My journey into the industry began whilst studying BA Fashion Promotion & Imaging at The University for the Creative Art, where I specialised in graphic design. Since then I have been working with clients across a range of industries, including hospitality, lifestyle and food & drink, delving into an array of creative projects that have shaped me into a resourceful, adaptable, and capable multi-disciplined creative.
I approach every project with dedication and curiosity, driven by a desire to dig deep into the personality of each brand — exploring how they connect with their audience, uncovering the unique value they bring, and experimenting with ways to translate those insights into visual identities that feel authentic and alive.
My designs are infused with texture, tactility and hand-crafted imperfections that bring character and charm. I'm always experimenting with new mediums and creating in different forms — baking, sewing, interior design, performance, music — pursuits that fuel my imagination and often spark unexpected ideas in my professional work.
capabilities
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Brand identity
Brand guidelines
Logo design
Campaign identity
Illustration
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Website & E-commerce
Email & digital marketing
Photography & videography
Video editing & animation
Social media assets & templates
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Signs & wayfinding
Interior graphics & artwork
Murals
Merchandise & apparel
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Packaging
Brand stationery
Posters
Promotional materials
Publications, brochures & menus