The 'Find What You Find' campaign at Painshill Park in Surrey is a poetry trail designed to foster reflection and connection with the beautiful surrounding landscape. The project features 25 original poems by Poet-in-Residence Nia Broomhall, displayed throughout the park and inspired by the site's natural beauty, architectural details, and rich creative heritage.
I was commissioned to develop the visual identity for the campaign and design a full suite of materials, including poetry signage, a printed route map, commemorative postcard, promotional leaflet, information signage, social media templates and website assets. The creative concept was designed to feel understated and organic, using subtle texture and simple typography to allow the poetry and natural surroundings to take centre stage.
PAINSHILL PARK
The 'Find What You Find' campaign at Painshill Park in Surrey is a poetry trail designed to foster reflection and connection with the beautiful surrounding landscape. The project features 25 original poems by Poet-in-Residence Nia Broomhall, displayed throughout the park and inspired by the site's natural beauty, architectural details, and rich creative heritage.
I was commissioned to develop the visual identity for the campaign and design a full suite of materials, including poetry signage, a printed route map, commemorative postcard, promotional leaflet, information signage, social media templates and website assets. The creative concept was designed to feel understated and organic, using subtle texture and simple typography to allow the poetry and natural surroundings to take centre stage.
